A backlink for a given web resource is a link from some other website to that web resource. A web resource may be a website, web page, or web directory. A backlink is a reference comparable to a citation. High-quality backlinks can help to increase a site’s ranking position and visibility in search engine results (SEO).
Link repair refers to fixing broken links. A broken link is a web-page that can’t be found or accessed by a user, for various reasons. Web servers will often return an error message when a user tries to access a broken link.
Having too many broken links on a single page might indicate that a site is either neglected or abandoned and will affect your google search results.
Inbound links refer to links that go from one page on your website to another.
User Experience is one of the main reason you should optimize your website with proper internal links. Strong internal links are great for Google spider.
You also want to encourage your visitors to explore different parts of your website and you can’t do this effectively without relevant internal links.
Outbound links refer to the links that are pointing to another website. These links will be useless if they are not wrapped up in high quality original content. These are used to verify facts, backup sources, or simply point people toward resources.
Adding optimized images to your site boosts your search visits to bring you closer to your target audience.
Key Word Optimization
Key word optimization involves researching, analyzing and selecting the best keywords to target to drive quality traffic from search engines to your website.
Image Alt Tag
Applying images to alt tags such can positively impact your website’s search engine rankings.